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Archives for February 2015

Five real estate trends to watch in 2015

While the U.S. housing market and home lending levels in 2014 continued an uneven recovery from the Great Recession of 2008-2009, the coming year could see many of those gaps finally filled in as economic and job growth in the U.S. accelerates and consumers benefit from low inflation thanks to plunging gasoline and energy prices. So if you’re buying or selling a home in 2015, or looking to make an investment in real estate, here are some things to watch for in the coming year. Better market for buyers For … [Read more...]

21 Low Cost Renewal Concessions

What is your customer acquisition costs? What does it costs the property to obtain a new lease? There is advertising, overhead and staff time- all part of the expense for obtaining a new resident. Then there is the customer retention costs. This article is about retention costs and the use of concessions. I am not suggesting auto-offering concessions as a standard business practice.  They are just another tool in our tool box for use when appropriate.  Before getting to concessions an assessment of  “why” is … [Read more...]